Iturncomplexityintoclarity

I'm Shruti, currently working as a Senior Principal Product Designer at Saama Technologies. Eleven years of designing tools for people who know their work far better than any software does.

Based in Chennai, India

Curious first, pixels later

Right now I'm a Senior Principal Product Designer at Saama, working on AI and clinical trial products that data managers and safety reviewers use every day. Before that I spent five years leading design on Freshcaller and Freshsuccess at Freshworks, and four years at Divami designing apps, brands and websites.

See the work

My work

How I work

Question the brief

Breaking down ambiguous and complex problems into clear, actionable design directions.

Prototype before I have the answers

A clickable prototype helps all stakeholders align on one decision. People argue about something real much faster than they agree on flat screens, and the hard questions come up sooner.

Research-led design

Using user feedback, domain understanding and research to inform decisions.

Complex UX & IA

Structuring complex information, workflows and products into intuitive experiences.

Product thinking

Challenging assumptions and looking beyond individual features to the complete product experience.

AI in design

Exploring AI as a tool to accelerate research, exploration and execution, while keeping design judgment with the designer.